Do you know how many decisions we make in a day? About 30 thousand! Walking down the street, at the supermarket, surfing the web… thousands of more or less relevant, reasoned and aware decisions. But what path does the human mind take before making a decision? We apply the principles of Behavioral Economics to study decision-making processes and behaviors in different social contexts in order to improve your communication and marketing strategy! Nudging and boosting contribute to improving your strategy, making it kinder, more effective and more valuable.
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